Muji Straws made out of actual wheat straws

Here's a brand new product with an idea that's thousands of years old. A perfect product for a eco friendly, minimalist and utilitarian brand (non brand) - Muji. Made from wheat straws and nothing else. What a great idea.

[from influxinsights.com]:could muji be the global brand of the moment?: "Perhaps there's never been a better time for Muji.

The Japanese brand has been around for decades and has slowly come out of its shell to expand into international territories, but it's global footprint is pretty tiny. With the world looking for more sustainable and affordable products, Muji seems well placed to be a leader in this space and it's something that the brand truly owns as it comes from its original DNA.

There's no other retailer of its scale that comes close to Muji's philosophy and ideology.

One great example of this in action is the recent prize it held for new products. Asking for solicitations and ideas from the outside world.

The winner was a straw straw that was developed by a Japanese designer. The concept so perfectly fits the brand and its ethos, no wonder it won. No flash, no frills- just a clever idea that reminds us and re-introduces us to the original straw, complete with its inbuilt recyclability.

The straw straw is so timely and so Muji.


Posted by Ed Cotton"

(Via http://www.influxinsights.com/influx.xml.)