dn adverts

Ads for a Swedish paper. According to swedesres.se, the headline reads "Do you see the world as the world sees you?" I think it's smart for a paper trying to win the hearts and minds of people who pride themselves for knowing what it means to be Swedish. I wonder how a USA Today version of this campaign might look like... overweight, fast food gorging, semi-automtic toting and fake tanned? 

[from garbergs.se]

dn adverts: "

[quoted from swedesres:] Four adverts for Swedens largest newspaper Dagens NyheterGarbergs. See larger images here. The copy goes ’Do you see the world as the world sees you?’ showing what non-Swedes would describe as typical Swedish. (Daily News) by advertising agency

"

(Via swedesres.se.)