Prada Marfa by Elmgreen & Dragset

Interesting article from New York Times.

“Prada Marfa” (2005), by Elmgreen & Dragset, at the City University of New York Graduate Center.

Excerpt from article: "The team known as Elmgreen & Dragset approach the question of art value differently. They made a sculpture in the form of a fake and empty Prada outlet and installed it in the middle of a Texas desert. Looking spiffy but forlorn in photographs in the show, the piece prompts Zen-like queries: What’s a brand name’s worth if there are no shoppers? What’s art worth in the middle of nowhere, without an audience?



Actually, the Prada store wasn’t in the middle of nowhere, and it did have an audience. It was installed near Marfa, Tex., home of the Donald Judd Foundation, and a much-favored art-world mecca. Even so, it makes a shrewd point about the arbitrariness of value, which is one of the points of the Graduate Center show."

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