A sculpture to remind people to take the airport bus and save the emissions of 50 cars. Great idea and apparently it's created quite a buzz.

[from creativity-online] Acne Advertising created a sculpture from of 50 scrap cars to look like the airport shuttle service's coaches alongside the highway to a Swedish airport. Fifty cars represents how many fewer cars are on the road when one airport shuttle bus is full of passengers. The campaign website hosts a live feed from the installation and counts all the cars en route to the airport in the video. Counters exhibit the number of cars next to the equivalent number of buses that would be on the road if those car passengers had taken the shuttle service. via creativity-online

2 comments:

Ajlouny said...

Oh yeah, that's pretty darn cool.

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