Well, it's that time of the year again. Time to gather around the family table by the tree and share a traditional... bucket of KFC. Yes, if you're in Japan, that's often the case. And if you actually want to make sure you come home with that Colonel Sanders bucket with a Santa hat, you better reserve it weeks in advance.
It's the one story about Christmas in Japan I tell my friends that seem to get the most looks of disbelief so I'll share it here. Apparently this seemingly odd (but perfectly accepted in Japan) phenomenon started in 1974 as KFC started its first Christmas marketing campaign. Back then, the Japanese didn't eat fried chicken the way Americans do nor did they celebrate Christmas as widely either. The newly introduced fast food chain saw an opportunity to create enthusiasm around both after a regional manager took a hint from a foreigner in Tokyo commenting "Since I can't get a turkey in Japan, I'll get some chicken at KFC for Christmas." Imagine a TV commercial of a "typical" American family gathered around a Norman Rockwell Christmas eve, complete with tree, fireplace, stockings, reindeer sweaters and of course, a bucket of KFC on the table. This image resonated on Japanese minds and soon the red and white bucket became a staple in Japanese homes.
Here's the link to the current commercial on air in Japan. (link)
Happy Holidays everyone. Hope you're enjoying your bucket of KFC, where ever you are.
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